Staff Repoter :: Global electronics giant Samsung Electronics has been named the best brand in Asia in 2018 in the electronics industry for seven consecutive years. The company also holds 6th spot in the Interbrand’s Best Global Brands 2017 Rankings. The result is according to ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
The survey explores consumer attitudes in 13 different markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. From Each market 400 people joined the survey except India and China. Participants’ number in India and China were 800 and 1,200 respectively. Age, gender and monthly household income of the respondents were considered to establish a balanced survey landscape.
Samsung invests around US$14 billion in Research & Development every year. The innovations from Samsung clearly redefine the leadership in the product category. Its flagship QLED TVs of 2018 series is a great example of a perfect outcome of the company’s huge expenditure in the R&D, the study reported. Apart from being the spearhead of the innovation, Samsung is also committed to give back to the community. It has established more than 170 Smart Schools and 26 Tech Institutes across the region. These programs give students an enhanced learning environment with technology and provide relevant skills-based training.
On this occasion Seungwon Youn, Managing Director of Samsung Bangladesh said, “The achievements Samsung has earned globally so far in its journey are the reflections of its relentless efforts to make the life of the customers easygoing. We are determined to carry on our good works for the people as they mean everything for our Business. I thank all concerned people, who have done a lot to take Samsung at such great heights.”

BDPressRelease/SHS/29 June 2018